Our Team
Jacquelyn Novak Nayyar (she/her) is the founder and managing director of Toa Consulting. Merging her career as an international-level athlete and coach and years as a management consultant, Jacquelyn landed comfortably in the International Olympic movement in 2011, working with international sport governing bodies, non-governmental organizations, and host cities to bring sport, tourism and culture to the masses.
Jacquelyn is committed to "finding the diamond in the rough", and loves helping individuals, teams, and organizations find, explore and showcase their strengths. Jacquelyn's expertise has been focused on governance, strategy, organization development, and building businesses from the ground up. Most recently, she has embarked on new projects in the areas of Destination Development, Sport Tourism, Accessible Tourism, Indigenous Sport, Equity-Diversity-Inclusion-Accessibility, Governance and Operational Effectiveness, and Tourism Resiliency.
Jacquelyn has a Bachelor in Business Administration from Bishop's University in Quebec, a Master's degree in Sport Management from the International Academy of Sport Science and Technology (AISTS) in Lausanne, Switzerland. She is holds a Level 1 Certification in Accessibility and Universal Design from Access BC.
Languages: English, French (fluent), German (intermediate), Spanish (beginner), Czech (beginner), Punjabi (beginner), Hindi (beginner).
"...Bleed for the team and live for the game." -- New Zealand All Blacks
Lara Hill (she/her) joined the Toa team in 2022, most recently coming from B.C.’s Ministry of Tourism, Arts, Culture and Sport. Prior to that, Lara spent several years based in Ottawa and abroad, working on impactful projects with UN agencies in close to 50 countries managing a national youth-based program that was implemented internationally. In her dream role doing UN field work, Lara gained formative practical community development experiences, a deepening of her cultural sensitivity in stakeholder relations and better understanding of large-scale program cycle requirements and business models.
Lara has worn many hats as a project manager in policy development, as a communications professional and visual storyteller. She earned a Master's degree in International Development from Simon Fraser University (2008), where she investigated how tourism intersects with cultural preservation efforts and economic development in marginalized communities. Her photographic pursuits continue to take her around the world to this day and have been widely published. These experiences culminate to continually inform how she moves through life professionally and personally, focused on meaningful exchanges and collective efforts to serve the greater good.
Lara now considers Victoria, B.C. as her ‘forever home’. She is deeply grateful to paddle, forest bathe, grow things, eat well, hike and swim with loved ones on the bountiful ancestral lands of the Lekwungen speaking peoples.
Languages: English, French (beginner), Spanish (beginner), Indonesian (beginner).
"Knowing is not enough; we must apply. Willing is not enough; we must do. Fresh activity is the only means to overcome adversity." -- Goethe
Kait Flett (she/her) joined the Toa Consulting team as a consultant in the fall of 2022. She’s originally from Winnipeg, MB, where she worked as the events and game day manager for the True North Youth Foundation, the charitable arm of the Winnipeg Jets (NHL Team).
In Kait’s eight years with the True North Youth Foundation, she oversaw the planning, organizing and execution of large-scale fundraising events and the 50/50 program. Her experience has led to a passion for creating opportunities to support community, through the delivery of innovative and memorable experiences.
Kait graduated from the University of Manitoba with a Bachelor of Recreation Management and Community Development. While pursuing her degree, she played five years for the Bison Women's Basketball team, captaining the team in her final two years. She now calls Vancouver Island home, where she loves to explore new places to camp and hike, and enjoy the various culinary experiences and eateries the Island has to offer.
Languages: English, French (intermediate).
“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb
Louise Reid (she/her) is a Project Analyst for Toa Consulting. Louise is incredibly passionate about, sport, recreation, and physical activity. As a soccer player turned referee, and now a referee instructor and mentor for BC Soccer, she is committed to carving a path for women in sport.
Louise has a keen interest in grant and proposal writing (which, let's face it, is a rare and beautiful thing). She appreciates the opportunity to help organizations access funding opportunities, so they can have a greater impact in their communities. Louise holds a Bachelor of Sport Management from Camosun College and a Level 1 Certification in Accessibility and Universal Design with Access BC.
"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing." -- Pele
Sohee Jung (she/her) is an Analyst with the Toa Consulting team. She is attracted to the world of sport and tourism because of the potential of what it can bring to community, to connection and to culture. Originally from South Korea, Sohee recognizes that sport and culture are “universal languages” and how much they can contribute to the fabric of a community.
Prior to her arrival in Canada in 2014, Sohee pursued a degree in Computer Science / Information Engineering in South Korea. Since joining the Toa team, Sohee has demonstrated her strength in connecting information, strategy and operations.
She is passionate about creating a better quality of life for everyone and has dedicated much of her time with Toa clients to creating better equity, diversity, inclusion and accessibility in sport and tourism. She loves taking on new challenges and appreciates the opportunity to learn alongside our clients on the job. Oh, and she loves Korean Baseball and cheering on the Toronto Blue Jays.
Sohee holds a Level 1 Certification in Accessibility and Universal Design with Access BC.
Languages: English (fluent), Korean (mother tongue), Japanese (beginner).
"Every day, someone is doing something that someone else said was impossible." -- Glenn Hefley, Author/Novelist